Summary of the Rural Forum in Phoenix: NCEA National Rural Revitalization
NCEA Past leaders personal accounts: Personal Accounts
The following are the recommendations from the Leadership Summit at the 2009 annual conference:
LEADERSHIP SUMMIT RECCOMENDATIONS TO NCEA BOARD MEMBERS
NOVEMBER 23, 2009
STATE ASSOCIATIONS
We encourage the NCEA Board to re-enact the National Council of State Community Education Associations (NCSCEA) to:
· Advocate and increase our capacity to advocate on behalf of C.E. on national and state levels.
· Expand state and national memberships. Encourage support state to grow members.
· Being a resource for up to date information regarding funding sources and to provide training and technical assistance in accessing those funds.
· Help state associations provide training, information, networking opportunities and resources to other state associations.
· Encourage transparency in finance and board operations.
· Build experienced leaders to serve in a national leadership capacity.
· Board needs to look at benefits of being a NCEA state affiliate member.
MARKETING
· Promote the image of NCEA as “An Organization of Community Involvement Specialists” who put the community back into and the schools.
· To brand this image, NCEA needs to become:
- Open
- Responsible
- Research-based
- Future Oriented
- Issue Oriented Organization
· Update existing marketing plan with professional marketing advice.
· Utilize marketing strategies embedded in social networking; web based professional development, corporate sponsors, national spokesperson and organizational partners.
INTERIM MANAGEMENT
· Get rid of any short term or unsigned contracts
· Do not agree to any long term contracts until future is clear
· Use intern director until you are clear what the future picture is, maybe nine months
· Clarify with Mott foundation before you decide on the structure of NCEA (developing relationships)
· Several people need to meet with Mott, Hanna and whomever
· Get good information to Bill White
· How can Mott still be one of our funding sources in the future, a true partnership
· Lobbyist for state and federal funding and laws
· Does NCEA need a lobbying position with the association?
NCEA STRUCTURE
OPTION ONE
· NCEA board governing and working board
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8 members including officers
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5 would be at large (How still needs to be determined)
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Officers to be President, President-Elect, Treasurer/Secretary
· Considerations
· President Leadership Board, chaired by Past President/Business Leader. These individuals would bring –value-added without being on the board. As a group would meet one to three times per year.
OPTION TWO
· CEO of NCEA
· Need office manager to continue with whoever the CEO is /Executive Secretary to the organization.
· Based on a union model
· Full three years to implement this, by-laws changed
FINANCING
· Balanced budget
· Set revenue goal
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Membership
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Service income
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Grants
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Interest income
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Conferences
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Training
· Replenish the endowment by?
· Set a reserve fund target
· Other
· Questions
· 501(c)3 requirements
· Board by-laws as we know it now
· Innovation grant team
· Team up with other associations regarding sharing association issues and structure and best practices
MEMBERSHIP
· Need to be a membership organization
· Explore actual costs of services per member – then set costs/fees based on need (As members increase, cost is spread across less members)
· Restructure membership fees structure and consider all options
· Survey/analysis of where members come from – what type of programs and/or fields
· Partner with other organizations, identify and develop relationships (ex: groups that do NOT have national associations)
· Joint state/national membership – stop talking and make it happen
· Organizational memberships – expands growth with no additional costs.
· Recruitment and renewal process to attract new, find out what it takes to keep them.
· Maximize incentives to create value (training, travel, insurance, list serve, data, blogs)
DEVELOPING OUR IDENTITY
Vision Mission Goals
· Focus on community schools
· Social and demographic changes and needs
· Both membership and advocacy focus
· Inside/outside mission development
· Program Focus
· Delivery Process
· Expand Connections with those who want and/or need to be connected with service providers and recipients
QUESTIONS TO ANSWER FOR IDENTITY DEVELOPMENT
· What do “we” do now?
· Who cares about NCEA?
· Who else “plays” here and what do they do?
· What do people in this space need and want?
· What do we need to be doing in this work?
· What does NCEA need to be?
· What does NCEA need to do?
· What is my role in this?
SUSTAINABILITY AND RENEWAL
· Organization team structure and staffing
· Multidimensional communications
· Multiple funding sources
· Marketing
· Partnerships
· Political Action
· Training/Development
· Local/State/National/International presence
TECHNOLOGY AS A TOOL FOR COMMUNICATION
· Establish a “Virtual Task Force” that will:
§ Membership
§ Partners
§ The World (public)
§ Clearinghouse for information
§ Training material
§ Links/Resources
§ Templates and Tools
§ Video Library – Podcasts
§ Connections to state organizations
- Create a Virtual Community
§ Training
§ Video conference/web-based meetings
§ Social networking (on-line)
· Ning.com
· Facebook and Twitter
§ Archived on-line discussions
· Forums
· Meeting Records
· Leading to…
§ Membership, Structure and Partnership Development
PARTNERSHIP DEVELOPMENT
External Services
· Become a major source for communities and schools to get Technical Assistance and Training on effective partnership development and How to form parent involvement Partnerships
Internal Services
· NCEA should form partnerships with other organizations to achieve mutual goals:
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Coalition of Community Schools
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Corporate
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Higher Education
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Affiliated Education organizations (NSPRA, NASP, LERN)
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Identify other potential partners who share our goals
· Develop partnership with VISTA, AmeriCorps, etc., to bring in human resources to NCEA office
· Develop a plan to create a structured partnership with state community education associations
· Explore potential for co-sponsored conferences
· Find ways to connect with National Policy Organizations (American Center for Progress, Pew Charitable Trust
· Resource Folks: Steve Parson and Dan Kulak
· Regional Community Education centers developing leadership and professional CE job creation
*Two Topics That Generated Conversations without Workgroups
BOARD STRUCTURE
MEMBER SUPPORT