Summary of the Rural Forum in Phoenix:  NCEA National Rural Revitalization

NCEA Past leaders personal accounts:   Personal Accounts


The following are the recommendations from the Leadership Summit at the 2009 annual conference:

LEADERSHIP SUMMIT RECCOMENDATIONS TO NCEA BOARD MEMBERS

NOVEMBER 23, 2009

STATE ASSOCIATIONS

We encourage the NCEA Board to re-enact the National Council of State Community Education Associations (NCSCEA) to:

· Advocate and increase our capacity to advocate on behalf of C.E. on national and state levels.

· Expand state and national memberships. Encourage support state to grow members.

· Being a resource for up to date information regarding funding sources and to provide training and technical assistance in accessing those funds.

· Help state associations provide training, information, networking opportunities and resources to other state associations.

· Encourage transparency in finance and board operations.

· Build experienced leaders to serve in a national leadership capacity.

· Board needs to look at benefits of being a NCEA state affiliate member.

MARKETING

· Promote the image of NCEA as “An Organization of Community Involvement Specialists” who put the community back into and the schools.

· To brand this image, NCEA needs to become:

  • Open
  • Responsible
  • Research-based
  • Future Oriented
  • Issue Oriented Organization

· Update existing marketing plan with professional marketing advice.

· Utilize marketing strategies embedded in social networking; web based professional development, corporate sponsors, national spokesperson and organizational partners.

INTERIM MANAGEMENT

· Get rid of any short term or unsigned contracts

· Do not agree to any long term contracts until future is clear

· Use intern director until you are clear what the future picture is, maybe nine months

· Clarify with Mott foundation before you decide on the structure of NCEA (developing relationships)

  • Money Plan
  • Business Plan

· Several people need to meet with Mott, Hanna and whomever

· Get good information to Bill White

· How can Mott still be one of our funding sources in the future, a true partnership

· Lobbyist for state and federal funding and laws

· Does NCEA need a lobbying position with the association?

NCEA STRUCTURE

OPTION ONE

· NCEA board governing and working board

  • 8 members including officers
  • 5 would be at large (How still needs to be determined)
  • Officers to be President, President-Elect, Treasurer/Secretary

· Considerations

  • Timeline
  • Bylaw changes
  • May take two years to implement

· President Leadership Board, chaired by Past President/Business Leader. These individuals would bring –value-added without being on the board. As a group would meet one to three times per year.

OPTION TWO

· CEO of NCEA

  • Elected for three years
  • These would be paid (contracted) positions called Chairman of the Board

· Need office manager to continue with whoever the CEO is /Executive Secretary to the organization.

· Based on a union model

· Full three years to implement this, by-laws changed

FINANCING

· Balanced budget

· Set revenue goal

  • Membership
  • Service income
  • Grants
  • Interest income
  • Conferences
  • Training

· Replenish the endowment by?

· Set a reserve fund target

· Other

  • Audit requirement
  • Staff contracts with incentives

· Questions

· 501(c)3 requirements

· Board by-laws as we know it now

· Innovation grant team

· Team up with other associations regarding sharing association issues and structure and best practices

MEMBERSHIP

· Need to be a membership organization

· Explore actual costs of services per member – then set costs/fees based on need (As members increase, cost is spread across less members)

· Restructure membership fees structure and consider all options

· Survey/analysis of where members come from – what type of programs and/or fields

· Partner with other organizations, identify and develop relationships (ex: groups that do NOT have national associations)

· Joint state/national membership – stop talking and make it happen

· Organizational memberships – expands growth with no additional costs.

· Recruitment and renewal process to attract new, find out what it takes to keep them.

· Maximize incentives to create value (training, travel, insurance, list serve, data, blogs)

DEVELOPING OUR IDENTITY

Vision Mission Goals

· Focus on community schools

· Social and demographic changes and needs

  • Look at model current

· Both membership and advocacy focus

· Inside/outside mission development

· Program Focus

· Delivery Process

· Expand Connections with those who want and/or need to be connected with service providers and recipients

QUESTIONS TO ANSWER FOR IDENTITY DEVELOPMENT

· What do “we” do now?

· Who cares about NCEA?

· Who else “plays” here and what do they do?

· What do people in this space need and want?

· What do we need to be doing in this work?

· What does NCEA need to be?

· What does NCEA need to do?

· What is my role in this?

SUSTAINABILITY AND RENEWAL

· Organization team structure and staffing

· Multidimensional communications

· Multiple funding sources

· Marketing

· Partnerships

· Political Action

· Training/Development

· Local/State/National/International presence

TECHNOLOGY AS A TOOL FOR COMMUNICATION

· Establish a “Virtual Task Force” that will:

  • Determine the information, content and sharing (access) needs of:

§ Membership

§ Partners

§ The World (public)

  • Determine the “Pieces of the Puzzle”

§ Clearinghouse for information
§ Training material
§ Links/Resources
§ Templates and Tools
§ Video Library – Podcasts
§ Connections to state organizations

  • Create a Virtual Community

§ Training
§ Video conference/web-based meetings
§ Social networking (on-line)

· Ning.com

· Facebook and Twitter

§ Archived on-line discussions

· Forums

· Meeting Records

· Leading to…

  • An enhanced website on an array of appropriate technology tools to assist NCEA in achieving its strategic goals.

§ Membership, Structure and Partnership Development

PARTNERSHIP DEVELOPMENT

External Services

· Become a major source for communities and schools to get Technical Assistance and Training on effective partnership development and How to form parent involvement Partnerships

Internal Services

· NCEA should form partnerships with other organizations to achieve mutual goals:

  • Coalition of Community Schools
  • Corporate
  • Higher Education
  • Affiliated Education organizations (NSPRA, NASP, LERN)
  • Identify other potential partners who share our goals

· Develop partnership with VISTA, AmeriCorps, etc., to bring in human resources to NCEA office

· Develop a plan to create a structured partnership with state community education associations

· Explore potential for co-sponsored conferences

· Find ways to connect with National Policy Organizations (American Center for Progress, Pew Charitable Trust

· Resource Folks: Steve Parson and Dan Kulak

· Regional Community Education centers developing leadership and professional CE job creation

*Two Topics That Generated Conversations without Workgroups

BOARD STRUCTURE

MEMBER SUPPORT

  • SWAT Team to state needs
  • Leadership Development, the next generation
  • Speakers Bureau



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